Andrea Cockerton Andrea Cockerton is Founder, Artist Director, and Pitch Consultant for The Dowsing Sound Collective. She also founded two other active companies, The Dosoco Foundation and Mudhut. Since 2004, she has advised nearly 500 entrepreneurs, CEOs, partners, trustees, and directors on “business critical pitches”. In a 2010 interview, when discussing a prior client’s success, Andrea commented that in her process, she sought to quiz her clients on everything an investor would ask because in any potential connection, investors would dig deeply to find out information about businesses. She stated that they “needed to know their facts inside out, and to prioritize in terms of what they wanted to say” (BrianofCambridge, 2010). This is absolutely a great suggestion. When crafting a business plan, it’s very important to know your business and be able to describe and provide details about the business better than anyone else. The pitch is arguably one of the mos...